Thursday, October 25, 2007

free money

A small promotion army was handing out flyers wrapped around one dollar bills this morning in Times Square. The flyers read:
Anything FOR SALE by owner . com
You Keep the Profits.
It's always greener on our side of the fence.
List your item for $1 FREE until 12/31/07
And enter to Win an iPhone
www.AnythingForSaleByOwner.com

Great promotional idea for consumers - who doesn't love free money?? However, it doesn't seem like such a good idea for this new company, who won't be drawing any revenue until next year! A cost of $1 per flyer handed out seems like a lot compared to the other samples we've received. Also, this new website with the ridiculously long URL address is basically a new online classified ads site, with a prettied-up interface. Why bother using a new website when craigslist is already free with many users, and much faster with its text-only links?

There were camera crews getting footage of these promoters, with suits observing the activity from the center median. Yesterday there was a different kind of frantic promotion on the next block, also with camera crews, and the rumor is "The Apprentice" celebrity season is currently taping.

We shouldn't be too surprised about a free money giveaway associated with Trump's TV show. Recently at Donald Trump's NYC book signing, according to the New York Times:
The Learning Annex gave each of the first 100 people in line a $100 bill. According to the ad, the next 200 people were to get $50 each and the next 1,000 people were to get $10 each

Location: Times Square at between 43rd & 44th Street, both sides of the street!
More information: http://www.AnythingForSaleByOwner.com or AFSBO.com