This giant monster, made of stuff you can get with PepsiPoints, appeared in TimesSquare one day around the SuperBowl. Folks were giving out Pepsipoint cards of 10 points each, I believe, redeemable for 1 free mp3 at Amazon.com
I don't buy digital music often, because I prefer CDs, but in the rare occassion that I do, I use iTunes because it is quick and convenient. Amazon digital downloads only take a few more clicks and are actually better (higher quality sound and DRM-free) but iTunes just seems easier. Why? because iTunes has a higher profile with all the iPods out there, the iPod/iPhone/iTunes commercials, Starbucks giveaways, American Idol cross-endorsement, etc. If Amazon wants to seriously move in on the digital download market, they need to market / promote / media-blitz to make itself known. A handful of free mp3s and one Pepsi monster just isn't gonna do it.
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